Incremental-lift ROI calculator

Use it with the owner's real numbers on a sales call. It shows extra gross profit, not top-line revenue.

CaseLiftExtra gross profit / moPayback

Formula: lost/week × 4.33 × lift × job value × margin − running cost. Conservative = half the expected lift, and optimistic = 1.5×. All inputs are assumptions. Measure the baseline (for example 4 weeks of call logs) before promising anything. This is an illustration, not a guarantee.

One buildable use case a week

Every week, one trades automation you can actually build: the gating, the steps, the prompt, and conservative ROI math. No fluff, no hype. Free, and you can unsubscribe in one click.